CPM (Cost Per Mille)
CPM – in case you didn’t know – stands for Cost Per Mille (“mille” is French for “one thousand”). It's used to denote the price of 1,000 advertisement impressions. It can also be confused with eCPM, which is related, but not the exact same thing!
CPM will tell you the cost of your campaign.
eCPM will tell you the value of your campaign.
Here are two blog articles we found super useful:
Some key take-aways:
CPM is helpful for a business in a number of ways, including:
Increasing visibility: Online businesses intent on establishing or expanding a brand value. This is a fantastic opportunity for newly formed businesses that want to make a name for themselves with customers as well as potential business partners.
Advertising for relevant audiences: Promoting an online business on a highly-relevant affiliate website can make CPM beneficial from a sales and branding perspective.
Driving conversion with high-performing campaigns: When display or banner ads with high conversion rate are paired with the right advertising platform, they can be quite effective. The right audience — for example, a shoe store advertising on a popular shoe blog —can make the CPM model work in its favor.