Remember, it’s not the design or look of your website that dramatically improves your website traffic and Google ranking. It’s the content. Just look at Youtube.com, Facebook.com, Craigslist.com, and Google.com - the world’s ugliest websites are also the most popular. Something to consider!Read More
Here's a marketing analysis of Haus.com's online presence. As digital marketers, we are looking for things that are working and how to scale them, areas that need to be improved upon, and ways to improve communication of the brand to current and potential customers (two separate groups with similar interests, but at different stages in their customer journey - which requires different content to market to each group).Read More
Here’s a quick exercise in how we assess a business that needs help with their digital marketing, more specifically their “leads”…Read More
👀SEO techniques are not as hard as some people presume them to be. However, you cannot achieve SEO success if you don’t implement your strategies right. You might consider trying out the tactics mentioned above if you want to boost your SEO rankings.Read More
Ever heard of "Mobile First"?
Mobile First Design refers to the fact that websites should be first designed to ensure they are perfectly optimized for mobile devices and later adapted to the characteristics of a desktop browser, thus inverting the workflow that has existed for the last few years.
Responsive web design (which has been the go-to method until now) has been cast aside and given way to creating websites for mobile and then adapting or optimizing them for tablets and desktops.Read More
So you have a 🇺🇸 US-based cannabis client that wants to produce a commercial-like quality video to represent their product, service, or brand. Great! I’ve produced quite a bit of social media videos for a vast array of clientele, but Cannabis is a special breed of client. There’s special planning that goes into Cannabis video shoots, so pay attention to the following breakdown of what you need to know. This is quick and easy list, but it should point you in the right direction.Read More
Some valuable insight from the great Neil Patel..."A well-designed landing page can greatly increase conversions for digital marketing or advertising campaign. Rather than sending people who click on your ads, to your regular website, give them a more customized experience! Direct them to a custom designed landing page that gives them a better opportunity towards your CTA.Read More
Are your contacts going with the flow, or are they just sitting dormant in your email database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts.
Email automation allows you to send out targeted messages at designated times or based on specific actions like website visits or email opens.Read More
A content calendar is a schedule of content to be produced and delivered to your prospects through different channels, including your blog, social media channels, email newsletters, etc. over a specified timeline.
Content fuels online marketing and if you don’t have a content strategy supported by a content calendar, you will struggle to generate leads. An effective content strategy requires a well planned and executed content calendar.Read More
CPM – in case you didn’t know – stands for Cost Per Mille (“mille” is French for “one thousand”). It's used to denote the price of 1,000 advertisement impressions. It can also be confused with eCPM, which is related, but not the exact same thing!Read More