Digital Marketing SWOT Analysis: Haus.com

Here's a marketing analysis of Haus.com's online presence. As digital marketers, we are looking for things that are working and how to scale them, areas that need to be improved upon, and ways to improve communication of the brand to current and potential customers (two separate groups with similar interests, but at different stages in their customer journey - which requires different content to market to each group).

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Mobile First

Ever heard of "Mobile First"?

Mobile First Design refers to the fact that websites should be first designed to ensure they are perfectly optimized for mobile devices and later adapted to the characteristics of a desktop browser, thus inverting the workflow that has existed for the last few years.

Responsive web design (which has been the go-to method until now) has been cast aside and given way to creating websites for mobile and then adapting or optimizing them for tablets and desktops.

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Expert Marketeers
HOUSEHOLD MAINTENANCE SKILLS EVERY HOMEOWNER SHOULD KNOW

Though many household jobs require outside assistance, there are also a number of things that homeowners themselves can do to keep everything running smoothly in the house. No matter what type of house you reside in, sooner or later you will be faced with some type of repair job. Whether you are renovating your house, upgrading a room or simply trying to keep everything in good shape, the following tips will surely be of use to you at some point in time. 

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What you need to know when producing a cannabis brand video.

So you have a 🇺🇸 US-based cannabis client that wants to produce a commercial-like quality video to represent their product, service, or brand. Great! I’ve produced quite a bit of social media videos for a vast array of clientele, but Cannabis is a special breed of client. There’s special planning that goes into Cannabis video shoots, so pay attention to the following breakdown of what you need to know. This is quick and easy list, but it should point you in the right direction.

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Expert Marketeers
Landing Page

Some valuable insight from the great Neil Patel..."A well-designed landing page can greatly increase conversions for digital marketing or advertising campaign. Rather than sending people who click on your ads, to your regular website, give them a more customized experience! Direct them to a custom designed landing page that gives them a better opportunity towards your CTA.

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Expert Marketeers
Email Automation

Are your contacts going with the flow, or are they just sitting dormant in your email database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts.

Email automation allows you to send out targeted messages at designated times or based on specific actions like website visits or email opens.

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Expert Marketeers
Content Calendar

A content calendar is a schedule of content to be produced and delivered to your prospects through different channels, including your blog, social media channels, email newsletters, etc. over a specified timeline.

Content fuels online marketing and if you don’t have a content strategy supported by a content calendar, you will struggle to generate leads. An effective content strategy requires a well planned and executed content calendar.

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Expert Marketeers
CPM (Cost Per Mille)

CPM – in case you didn’t know – stands for Cost Per Mille (“mille” is French for “one thousand”). It's used to denote the price of 1,000 advertisement impressions. It can also be confused with eCPM, which is related, but not the exact same thing!

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Expert Marketeers
THE BENEFITS OF RENOVATION FOR RETIREES

At the risk of overgeneralizing, people in this situation typically fall into two categories. The first group wants to restore their family home to past glory – the home that was perfect when children were running around knocking lamps off tables, drawing on the walls and playing with their schoolmates may no longer be suitable for a couple looking to enjoy retirement. The second group may be looking to downsize, sell their home and move elsewhere to reap the full benefits of the retired life. 

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HOW HONG KONG YOUTH CAN BENEFIT FROM CLUB BASED ATHLETICS

According to “Physical Activity Behaviors and Perceived Life Satisfaction Among Public High School Adolescents”, a Journal of School Health study, high school students who participated in sports had a much higher overall life satisfaction than those who did not.  This study was focused on participation in school based sports, but we believe private clubs can serve a similar function.  Schools are primarily focused on education and are not always able to provide a child with the level of coaching or quality of facilities they require. Clubs make for an excellent way to supplement school based sports.

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THE SOCIAL BENEFITS OF TENNIS FOR CHILDREN

Countless studies over the years have linked sport to the development of self-esteem in children. Children can build self-esteem through high fives, post-match handshakes, and support from coaches and parents.

These are just a few of the many examples of the social benefits tennis can provide kids in Hong Kong as they develop into well-rounded, mature adults. Encourage your child to pick up a racquet and find out for themselves!

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UPDATING A BUSINESS CONTINUITY PLAN? LOOK TO THE CLOUD

In general, post millennium advancements in technology have had a profound impact on business continuity planning, but one of the most significant game changers has been the rise in prominence of cloud computing. Remote storage services, including iCloud, Evernote and Dropbox to name a few, present the opportunity to access valuable data, applications and infrastructure from anywhere. When setup correctly, cloud based data storage has the potential to withstand a number of events which may have previously resulted in corrupted physical data. As a result, the impact resulting from disturbances in standard operations can now be significantly lessened.

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PREPARED EMPLOYEES IMPROVE THE EFFECTIVENESS OF YOUR COMPANY’S BUSINESS CONTINUITY PLAN

Increasingly, as business owners realize that an effective business continuity plan is a must for the long term viability of their enterprise, companies are taking the appropriate steps to develop and implement a plan of their own. While the plans produced may be comprehensive, well constructed and suited to the company’s unique situation, the unfortunate reality is that, when push comes to shove, often times these plans can prove ineffective in the hour of need.

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COMMUNICATION TECHNOLOGY AND BUSINESS CONTINUITY

Effective communication is one of the most vital components of any business and can work wonders towards a company’s long term success. Ideally, employees should be able to easily communicate with management, and vice versa. Employees typically also require channels to communicate laterally, to those in other departments, as well as externally, to clients, customers and so on. Most employers understand the importance of collaboration, and strive to foster effective communication throughout the ranks of their company.

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