Are your contacts going with the flow, or are they just sitting dormant in your email database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts.
Email automation allows you to send out targeted messages at designated times or based on specific actions like website visits or email opens.
Adding in email analytics help you find out what content works best, and who is reading it! email analytics give you intel so you aren’t blindly sending out messages to your customers and hoping for the best.
If you're interested in learning more, here are some interesting blogs regarding email automation: