Some valuable insight from the great Neil Patel..."A well-designed landing page can greatly increase conversions for digital marketing or advertising campaign. Rather than sending people who click on your ads, to your regular website, give them a more customized experience! Direct them to a custom designed landing page that gives them a better opportunity towards your CTA.
Landing pages, like any other part of your online marketing toolkit, need SMART goals. Your goal should be clear before you begin designing your page. Once you know what your goal for your campaign is, then the advertisements, and then the landing pages attached to them. Make sure your landing pages CTA is CLEAR. This is the most important part! Your call to action should be supported by everything else on your landing page: titles, text copy, image or videos, and your registration form. Remember, people don't register for something online unless they really want to.
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